LOCLYS Geo Personalization Implementation

Create a geo-personalized ad in less then two minutes, this video shows how:


Four simple implementation steps:


Please check our demo: Demo

The technical concept of LOCLYS ad geo personalization:

  1. Ad loads:
    • Static ad elements from DSP ad server.
    • Latitude/longitude from RTB via DSP ad server.
  2. Driving time and distance from users geographical position to next shop location is calculated in the background on LOCLYS servers.
  3. Driving time and distance is loaded asynchronously by AJAX.

 


The advantage of the AJAX approach: Memory consuming routing engine and nearest shop selection logic is running on LOCLYS servers, thus no changes on existing DSP required! The DSP only has to pass through latitude and longitude from RTB. As the AJAX request is made by a small JavaScript delivered by the ad server, there are no changes required on the mobile device or the app the ad is based on!