LOCLYS offers geo-personalization for hyper-local mobile advertising and increases CTRs typically by 100% compared to standard campaigns. An increasing number of mobile ads available via RTB marketplaces contain precise location data. LOCLYS analyzes these location data in real-time and provides driving times, distances and maps with driving instructions to the next shop or business location. This information can be included in advertising campaigns, allowing highly personalized messages which increase awareness and conversion rates, making your campaigns more effective.
The LOCLYS ad geo-personalization solution:
- Highly scalable real-time ad geo-personalization framework.
- Easy to use cloud backend with store location geo-coding, analysis and geo-personalization management.
- LOCLYS provides real driving times and distances for ad personalization, no pseudo distances like bee lines.
- Worldwide map and routing coverage. Available direction instruction languages: English, Chinese, Dutch, French, German, Indonesian, Italian, Polish, Brazilian Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian and Vietnamese. Other languages upon request.
Target industries are:
- CPG & Retail, who localize campaigns to drive shopping activity in specific retail locations.
- Auto manufacturers, who localize campaigns to serve individual dealer group territories.
- Finance, localized campaigns to drive activity to local branches.
- Quick-serve restaurants (QSR), who localize campaigns to meet the needs of regional store clusters.
Please check our demo ads: